The Insult that Made a Man out of Mac
The Insult that Made a Man out of Mac
This is a spectacular headline used by Charles Atlas, muscle man of yore, to make an insane fortune selling his how-to products to effeminate wimps around the world. When selling, a sure-fire formula is: Problem- Agitate-Solution . Here s how it works: Problem: Find the prospect’s pain and identify it as clearly as possible. It hurts right [...]